The CE Journey that kept people reading.
Virseker came to us with a clear brief: build a customer engagement journey that spoke directly to their Afrikaans audience. Something that would educate them on their products, make them feel welcome as new and existing policyholders — with a focus on retention strategy, claims certainty, and more. Content that made insurance easy to understand, easy to absorb, and reads just LEKKER!
We built and ran the full CE journey — strategy and copy across every stage. Onboarding emails that made new policyholders feel settled from day one. Retention touchpoints that deepened the relationship over time. Upsell moments written to feel like helpful advice, not a sales push. Every send had a purpose, and every word earned its place.
The CE journey has consistently achieved open rates well above the industry average — a testament to copy that's timed right, toned right, and relevant to where each customer actually is in their journey.
What we did
Email strategy
Copy direction
Content writing
